Online marketing is continuing to grow in popularity over offline marketing and with good reason. Although offline marketing can still be very effective, it is usually only effective in a local area where as online marketing is global and therefore by reaching a larger number of people; can attract a larger number of clients. Plus it has become popular for people, when they want something, to first look online for it. It is now estimated that one third of people, when they want something, will first go online to look for it and so that means that if they find what they want online, they do not look elsewhere, making offline marketing obsolete in those instances.
Traditionally it has been advertising agencies that have helped businesses with their offline marketing but today it are the SEO specialists that can help businesses with their online marketing strategies. Although advertising agencies may now have got their own SEO specialists so they can help with both online and offline marketing, it are the SEO specialists which are becoming in higher demand and it are those specialists that are producing the best results. SEO stands for Search Engine Optimization and is a set of strategies designed to make websites more visible to anyone online and as the more visibility a website has, the more customers it is likely to attract, visibility is everything to a online marketing strategy.
One of the main SEO strategies is the use of keywords in the content of a website. The keywords attract the search engine’s attention which subsequently makes the search engine place the website with the keywords, at the top of its list of any search results. This means that when keywords are strategically placed in a website’s content by professional SEO specialists like those at www.immense-marketing.com , instead of the website being on page 10 of the list of results, it is on page 1, perhaps even at the top of that page. As research has shown that very few people that initiate web searches look any further than that first page, the keywords make the site far more likely to be seen than it would otherwise be.
Other SEO strategies used by SEO specialists include PPC (Pay Per Click) advertising and back linking. PPC advertising is when an advert for a website is placed on other websites and the cost of this depends on how many times the advert is clicked on or how many times the host website is visited. Back linking is the placing of a link to one website, on another, host, website. In these instances the more popular the host website, the more chances there are that the link will be used and more visitors will go to that linked site.
Although there is still some value in offline marketing, most businesses will now include an element of online marketing as well so as to reach a larger number of people and it are these businesses which use both types of marketing which are seeing the best results.